Studio Health and Safety

• Make sure you turn the bulbs off on the lights and let them cool off before packing away.
• Make sure the cover is took off the bulbs before turning them on.
• Secure loose cables to the ground or place them round the room so they aren't a hazard.
• Make sure tripod is secure to prevent tipping.
• Never leave the studio unattended.
• Cover shoes.
• Always wear shoes.

Introduction to Beauty Photographers

Introduction to Beauty Photographers

Rankin

 

"Synonymous with compelling portraiture, Rankin's lens captures, creates and unveils icons."

Rankin started his career in 1992 working for Dazed and Confused. he has created landmark editorial and advertising campaigns for some of the best publications, brands and charities. He has made his work to question social norms of beauty in his magazine Rank which was experimental anti- fashion and challenged the conventional. He has shot covers and editorials for Elle, German Vogue and Harpers Bazzaar.

George Hurell

 

 

George Hurell is dubbed the Grand Seigneur of the Hollywood portrait. He was born in Covington KY and developed his passion for photography when he learnt how to use a camera to photograph his paintings and drawings. One of his first subjects was Poncho Barnes who was a pioneer aviator and founder of the first movie stunts pilot union. People such as Norma Shearer hired Hurell to take pictures of her to land herself in the roll of the lead in The Divorcee. Hurell was then hired as lead of MGM portrait gallery in 1930 during this time he set a new standard for Hollywood portraits and it was branded 'glamour photography.' Hurell photographed all the stars of the time including Jean Crawford, Clark Gable and Greta Garbo.

Patrick Dermarchellier

 

Patrick Dermarchellier is a French fashion photographer he has created iconic portraits and covers, he is self taught and built his career on trial and error.

Mario Testino

Mario Testino is one of the most popular fashion and portrait photographer, he has took pictures of people from the royal family to Kate Moss and has also shot for Burberry, Gucci, Dolce & Gabbana and Versache. Testino's images can make you look better than you could ever imagine "not in your wildest dreams, but at the remotest end of possibility." One of the best things about Mario Testino is the sheer amount of research that goes into his images, for example his work in Japanese Vogue.

 

Steven Meisel

 

Steven Meisel is an American fashion photographer who is known for his work in US and Italian Vogue and also of his work with Madonna on her book Sex in 1992. His work creates stories and also reflects cultures. Meisel is known for getting his inspiration from art, architecture, design, cinema and literature and has also made memorable campaigns for Prada, Dolce & Gabbana and Mulberry.

Simon Emmett

Simon Emmett is a British portrait photographer based in London who is known for celebrity portraits and beauty photography. He works with everything from celebrities to luxury brands and also changes from working on a wide range of things including personal, editorial and film projects. His work has appeared in the Rolling Stone, Vogue, Vanity Fair and numerous other publications.

Paolo Roversi

 

 Paolo Reversi is an Italian born fashion photographer who lives and works in Paris. "Your tripod and your camera should be well fixed but your eye should be free."

Craig McDean

 

Craig McDean is an English fashion photographer who now works in America, he is well known for his striking fashion imagery and portraiture. He discovered photography by taking pictures of his Rocker friends in the North of England. After this he moved to London where he assisted other photographers and also created assignments for I-D magazine and The Face.

Mario Sorrenti

 

 

Mario Sorrenti is a photographer who is best known for his photographs for nude models in the pages of Vogue and Harper's Bazaar. His work has been featured in advertising campaigns for YSL and also Prada.

Making of: Vogue Japan - Special Edition - Obsession by Mario Testino - Japan 2014, video, Vogue Japan, 25th Sept, viewed 11 October  2015, (https://www.youtube.com/watch?v=ztviA4W3C40).



7 Photographs that Changed Fashion

7 Photographs that Changed Fashion

7 Photographs that changed fashion is a documentary that was aired on BBC 4 where Rankin re creates 7 iconic images by fashion photographers that have shaped the fashion industry.

 

Cecil Beaton

Ceil Beaton was an English fashion, portrait and war photographer and did most of his photography work in the 1930's. One of his most iconic images is the White Panama Hat (1934) with the model Elsa Schiaparelli this image was for Vogue, where Cecil Beaton regularly photographed for. He captured his images on rolleiflex cameras which did not have a mirror inside the lens, so the photo had to be taken upside down and the final product would not have been known until the photos were developed, so this meant that Cecil Beaton was a highly skilled photographer. His photographs were inspiring because he had a very glamourous style, he played with quirky surroundings and background and also captured beautiful emotions in his photographs. The White Panama Hat photograph you can see an almost enigmatic look in the models eye as she looks away from the camera, this is a look that would not be caught with a modern day camera.

Erwin Blumenfield

Erwin Blumenfield was regarded as one of the most influential photographers of the twentieth - century he was best known for his fashion photography published in Vogue and Harpers Bazaar during the 1940's and 1950's, he created ground breaking work in which photographers had never gone to before, he photographed Lisa Fonnsagrives at the top of the Eiffel Tower in Paris and captured something that would probably be illegal if it was done today. The image that changed fashion was his photo for Vogue in January 1950 where the face was so over exposed that the image almost looks Photoshopped, he did this by altering the chemical process in which he developed his photos, he then bleached out the image and painted over the top of it, you can see the tiny eyelashes that are painted onto the picture. His work was so ground breaking because he brought art to the fashion phototgraphy, a thing that had never been done before.

Richard Avedon

Richard Avedon was another photographer from the 1950's however he was American, his fashion and portrait photographs helped define Americas image of style, beauty and culture and also reflected the optimism of 1950's America he showed models laughing, smiling and often in action settings, a thing that hadn't been seen before as models usually stood emotionless towards the camera. His most influencial photo was Dovima with elephants in this striking image Dovima (one of Avedon's favourite models) is stood posing with 2 live elephants, there was so much drama in this picture, many people in the 1950's would not have come into close proximity or even seen an elephant. There is a huge contrast in the photo between the rough skin of the elephant and the smooth fabric of the dress designed by Yves-Saint Laurent for Christian Dior which made the photo so beautiful.

 

David Bailey

David Bailey was so inspirational during the 1960's that his work inspired a movie, his work combined technical ability spontaneity and also brought energy, charm and life to a photo-shoot. His work was also renowned for capturing what was happening in the 1960's 'swinging london' culture, he captured some of the icons of the time including Twiggy. His work broke down the social barriers of the time and injected a punk edge into fashion photography. One of the people that he was most famous for shooting was Jean Shrimpton who was his girlfriend at the time, the photographs he took of her were intimate and flirty he had a nack for finding natural beauty in women and photographing them in a minimalistic way using blank backgrounds and lighting effects.

Helmut Newton

Helmut Newton was a German-Australian photographer, he is described as a highly imitated fashion photographer who's erotically charged black and white photos changed publications like Vogue. His work was based in the 1970's and this was a time of sexual liberation so there was a great deal of sex appeal in his work. His picture Le Smoking was taken in 1975 for French Vogue it challenged the idea of feminine beauty, a woman is pictured on the street in a tuxedo smoking a cigarette, so power dressing like the woman in the photograph would have been a massive statement at the time after the decade of mini skirts during the 1960's. One of the good things about Helmut Newton was that he celebrated powerful women and this in its own re invented fashion photography.

Guy Bourdin

 Guy Bourdin is a French fashion photographer who was known for his provocative fashion photographs he worked for Vogue and Harpers Bazaar and also did campaigns for Chanel. A striking thing about his photographs was that they were all shot in weird situations with unusual proposal of his images were set in weird situations with unusual props and were often highly saturated. Guy Bourdin was the first photographer to create a complex narrative in his photographs they are often sleazy and sensual but relied on the ability to shock, he was accused many times of objectifying women, but in videos that were released of the women working showed them having a good time. A great thing about Guy's work his heavy use of light, and also how he gets it right in every photograph.

Herb Rits

Herb Rits is an American fashion photographer who concentrated on black and white photography and portraits and was often inspired by greek sculpture he often worked with edgier designers and had a nack for making any subject look dramatic and interesting. His most influential photograph was Fred with tyres (1984) in this image was of a muscular man in low hipster jeans this image was for an Italian designer, and the model actually refused to wear the clothes that he was meant to, but the image was so striking that the magazine ran it anyway. Also during this era it was not usual for men to pose like this in photographs, it is on the border of either being too homosexual or too heterosexual so the image was very controversial.

7 Photographs that Changed Fashion 2009, television program, British Broadcasting Company (BBC 4), London, 14th January.

 

Unknown. (Unknown). Rankin: The 7 Photographs That Changed Fashion. Available: http://www.telegraph.co.uk/culture/4161221/Rankin-Seven-Photographs-that-Changed-Fashion.html. Last accessed 8th October 2015.